Ecco la nuova e bella campagna Ritz Carlton.
I video, li trovate in ritzcarlton.com/artofthecraft, ognuno di essi si concentra su un particolare individuo che rappresenta una particolare professione all’interno dell’organizzazione. Un sommelier, una governante, uno chef, e perfino un lustrascarpe.
Ma non è un lustra scarpe qualunque quello che troverete a Istanbul:
Shoe shine valet at The Ritz-Carlton, Istanbul, and his approach to service are not soon forgotten. His meticulous care for shoes is legendary, but it’s his willingness to measure his day by how many people he makes happy that leaves a lasting impression.
100 years of history. With an unshakeable credo and corporate philosophy of un-wavering commitment to service, both in our hotels and in our communities, has been recognized with numerous awards for being the gold standard of hospitality.
In the United States, the Company was established by Albert Keller who bought and franchised the name. In the early 1900s, several hotels were known as The Ritz-Carlton, in places such as Boston, Philadelphia, Pittsburgh, Atlantic City and Boca Raton. However, by 1940 none of the hotels were operating except The Ritz-Carlton, Boston. The hotel embodies the finest luxury experience, Yankee ingenuity and Boston social sensibilities.